This collection is fully based on the character of Pippy Longstocking, the modern version, the imaginary adult one, through the eyes of Itiya Studio.

Pippy is a kind of heroine the brand follows as an icon, she embodies playfulness, lack of control and play. Pippi represents resourcefulness, finding whatever comes to hand and breathing new life into it, the way children do.

Between girl and woman, masculine and feminine, she loves to play and get her hands dirty. She goes beyond the limits of self-awareness of how she looks and how she is perceived, She is strong and her physical presence is impossible to ignore.

Now a modern lady, Pippi has a childhood nostalgia to this feeling: a longing for a place where one can act without thinking, driven purely by instinct.