This collection is fully based on the character of Pippy Longstocking, the modern version - the imaginary adult one, through the eyes of Itiya Studio.

Pippi represents play, resourcefulness, concerned only with “what’s fun” - finding whatever comes to hand and making something new from it. Taking something real and relatively banal and breathing new life into it, the way children do.

The clothes are highly embellished, like a game, bringing the body into the realm of the object; grotesque and theatrical between girl and woman, between masculine and feminine. Pippy is a kind of heroine the brand follows as an icon she embodies playfulness, lack of control, and play within the bounds of logic.

She stretches boundaries to their very edge, yet still exists within human limits, somewhat referencing the limits the upcycled clothes force us to create within, creating the figure of a savage child. She goes beyond the limits of self-awareness of how she looks and how she is perceived, she doesn't mind getting dirty or fighting back.

The connection to her physical strength creates a sense of threat she is strong, and her physical presence is impossible to ignore.

As a modern lady now Pippi has a childhood nostalgia to this feeling: a longing for a place where one can act without thinking, driven purely by instinct.