About

About me

Hi there!

I’m Itiya the designer, pattern maker, seamstress and art director of Itiya studio. I founded the brand in 2021. I learned Fine Arts and History of Arts in Goldsmiths university of London during 2018-2021 and lived in London for 9 years from age 21 to 30. 

I have had 3 employees and am now going solo. As you may see, I mainly upcycle (read about my upcycling ethos in the link) but also work with illustrators to produce textiles and am always in the lookout for more.

I make everything in small quantities and that’s because I make everything myself or with a tiny team and because of that I create patterns on my own body and only afterwards grade the rest of the sizes, based on demand. 

About the brand

My main inspiration is drawn from play, my childhood and how identity is expressed throughout the process of growing up. I see myself as a character designer. 

The clothing in Itiya Studio blends the everyday with the evening wear, the feminine with the masculine, the childlike with the adult; the garments are not associated with a clear-cut genre. I organize such indecision between these seemingly opposing worlds into an organized chaos. Clothes are like maps or diagrams that express our inner worlds, inner worlds that change according to social settings. We contain all of these worlds and are surrounded by symbols everywhere yet through their combination, I aim to create playful garments that ultimately express the inner world we all carry within us.